Foundations

Technology makes so many things easier in modern life. And for people with disabilities, technology has the potential to take the impossible and make it possible.

We use color to signal structure, highlight or emphasize important information or elements, and to display different states. Use color intentionally. It’s not decoration. Color is supposed to be functional.

Words are key to defining how usable products are. Without words, apps would be an unusable jumble of shapes and icons.

Icons carry intent both from product and brand design. They should be something you can easily interact with, and they should capture the idea they try to represent.

We’re honest and distinct. It’s honesty without feeling too naive or childlike. It’s distinct without feeling too foreign or crazy.

We use motion to help convey meaning in our user interfaces.

Our typography is simple, honest and functional, reflecting the true aesthetics of Nordic design. We use limited weights for consistent and bold visual stand out.