This document outlines a set of guidelines designed to assist Pleo teams that produce copy in utilizing AI tools with integrity and purpose.
Intention
Pleo upholds a human-centric approach to generative AI.
We believe that AI should complement, not replace, human creativity and ingenuity. Our use of AI is geared toward improving the efficiency, consistency, and accuracy of our services, enabling our creatives to concentrate on creative and analytical tasks requiring a human touch.
All AI-generated content must undergo human editing, fact-checking, and approval before publication.
Use cases
Approved uses
- Ideation, brainstorming, note taking
- Story outlines + drafts
- Case study drafts
- SEO headlines / subject line generation
- Phrase thesaurus
- Initial proofing + editing
Not approved
- Publishing external-facing AI-generated content (without review or disclosure)
- Human impersonation (dubbing video / audio)
- UI copy (buttons, empty states, labels and more without human review)
Guiding principles
Accurate
AI-generated content should be subjected to the same rigorous fact-checking and scrutiny as information from other sources. We engage human experts (e.g. Legal team, Content design, Brand) within Pleo to review AI-generated material for accuracy before publication.
Original
AI is a tool to support the development of original content. While the boundaries between AI and plagiarism may be unclear, human input is essential for creating unique content. We must revise and refine AI-generated work with human discernment to prevent the production of unoriginal content. All AI-generated material should be screened through plagiarism detection tools.
Inclusive
Guided by our commitment to diversity, equity, and inclusion, we actively address and rectify any biases identified in AI-generated outputs.
Transparent
We are transparent with customers and stakeholders about our AI usage. Content significantly influenced by AI should be clearly labeled as such. In cases where AI supplements original content development, attribution is not mandatory.
We remain well-versed in laws and regulations governing AI in content creation, including those related to data protection, privacy, intellectual property, and consumer rights. We handle all data used in AI systems with the utmost care, ensuring proper collection, processing, and storage.
Reviewed
As stewards of the Pleo brand, we are responsible for ensuring that all AI-generated or AI-supported content aligns with our brand and values. Expert review and adherence to creative standards are mandatory for all AI-generated output. If the AI user lacks subject matter expertise (e.g., a consultant translator generating copy), it is their responsibility to involve the appropriate experts for quality assurance.