# Promotional banner

Displays an important, succinct, promotional message, and provides actions for users to address (or dismiss the banner). It requires a user action to be dismissed.

Tabs: [Guidelines](/components/web/promotional-banner/promotional-banner.guidelines.md) · [Code](/components/web/promotional-banner/promotional-banner.code.md) · [Content](/components/web/promotional-banner/promotional-banner.content.md)

## Keep it relevant

Promotional banners are distracting and interrupt the user’s flow — so they must be targeted, timely, and relevant to what the user is doing.

Avoid generic or overly broad messages. Frame the heading around a clear user benefit or goal, not a feature list.

**Do:**

## Simplify spending abroad

You can now hold up to 7 currencies and spend globally without extra fees.

Set up now

**Don't:**

## New cash management features available

We’ve released some new features that make it easier to handle multiple currencies in Pleo.

Go to Cash Management

## Aim for clear and compelling

Be imaginative, but be clear. The heading could be a call-to-action, a question, or a statement — as long as it speaks directly to the user and their needs.

Keep body copy brief (2–3 lines), reinforcing the heading and focusing on a single key benefit. Avoid repeating the heading or overloading users with details — progressive disclosure works best.

**Do:**

## Make your voice heard

Join the Pleo customer panel to try new features first, share feedback directly and influence what comes next.

Sign up

**Don't:**

## Help us get better

If you’ve got some spare time and enjoy helping out, why not sign up to our customer panel? Your responses could help improve Pleo…

Register your interest

## Provide an easy next step

The call‑to‑action should be short, direct, and imperative — ideally 2–3 words.

Don’t include articles (*the, a*) or pronouns (*your, my*). Use first-step phrasing such as *Get started* or *Upgrade plan*.

Avoid passive labels like *Learn more* unless no other option is available.

**Do:**

## Earn rewards for every company you refer

Invite your network to try Pleo and get a €200 bonus when they become a customer.

Get referral link

**Don't:**

## Spread the word about Pleo

Discover our exciting referral program and earn rewards that could make things a little easier on your wallet.

Register your interest

## Test, measure and iterate

You’re unlikely to get it perfect first time. Experiment with different approaches and wording, and consider A/B testing to see what resonates. Call a copywriter — product marketing is your friend here.