Keep it relevant
Promotional banners are distracting and interrupt the user’s flow — so they must be targeted, timely, and relevant to what the user is doing.
Avoid generic or overly broad messages. Frame the heading around a clear user benefit or goal, not a feature list.
Simplify spending abroad
You can now hold up to 7 currencies and spend globally without extra fees.
New cash management features available
We’ve released some new features that make it easier to handle multiple currencies in Pleo.
Aim for clear and compelling
Be imaginative, but be clear. The heading could be a call-to-action, a question, or a statement — as long as it speaks directly to the user and their needs.
Keep body copy brief (2–3 lines), reinforcing the heading and focusing on a single key benefit. Avoid repeating the heading or overloading users with details — progressive disclosure works best.
Make your voice heard
Join the Pleo customer panel to try new features first, share feedback directly and influence what comes next.
Help us get better
If you’ve got some spare time and enjoy helping out, why not sign up to our customer panel? Your responses could help improve Pleo…
Provide an easy next step
The call‑to‑action should be short, direct, and imperative — ideally 2–3 words.
Don’t include articles (the, a) or pronouns (your, my). Use first-step phrasing such as Get started or Upgrade plan.
Avoid passive labels like Learn more unless no other option is available.
Earn rewards for every company you refer
Invite your network to try Pleo and get a €200 bonus when they become a customer.
Spread the word about Pleo
Discover our exciting referral program and earn rewards that could make things a little easier on your wallet.
Test, measure and iterate
You’re unlikely to get it perfect first time. Experiment with different approaches and wording, and consider A/B testing to see what resonates. Call a copywriter — product marketing is your friend here.