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Our principles are the practical, stern, opinionated standards that guide decision making. They reinforce our core values and help decisions move in a consistent direction.

Consider the system a toolbox, not a rulebook. Our design system aims to provide tools and information to enhance what has been built, not to control it.

We aim for consistency, usability, accessibility, and efficiency. But the primary goal isn't enforcing consistency. Efficiency leads to consistency naturally in a user-friendly, empowering system. Don't prioritise consistency over usability, it can lead to stagnation.

Accessibility is an integral part of creating a design system, not a last-minute check. Inclusivity is crucial for creating successful, ethical products that can be scaled. We have the opportunity to make accessibility a fundamental standard for design, development, and content strategy.

It’s very easy to add. It’s almost impossible to remove. Therefore, every addition should be justified. It's a delicate balance, but complexities added to the foundation of a design system can become difficult to change once users are accustomed to them.

We should share what we’re doing whenever we can. Building our services transparently increases their visibility and accountability and makes us push towards higher quality.